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Organizations are increasingly interested in making design-to-cost an integral part of their product development process. In November 2015, APQC conducted research on the shift to a product development approach focused on design-to-cost. During this podcast, APQC's Andrea Stroud discusses highlights from the research findings.

For more detailed information on this research, see the Effectively Setting Product and Component Cost Targets and Designing to Them whitepaper.

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